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Wysłany: Nie 23:37, 15 Gru 2013 Temat postu: Final Draft |
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Final Draft
My first visit to the University of Richmond campus was on a rainy March day. I must have missed the weather report because my attire of skinny jeans, flipflops and a teeshirt were certainly not ideal in 50 degrees and rain. I began the tour in the back of the group with my Dad. He quickly urged me up to the front so I could hear better, and he encouraged me to ask questions at every opportunity. Even through the rain I can remember being amazed by the beauty of the Richmond campus. The raindrops formed mesmerizing concentric circles on the lake in the center of campus, and once the rainfall began to let up, a rainbow in front of the chapel perfectly highlighted the stain glass windows, showing the beauty of the building. Following the tour I was left with one simple yet powerful impression: it was beautiful.
A few weeks ago I found myself in a situation I thought I had escaped once I finalized my college decision. I was taking a tour of a college campus, only this time I was already an enrolled student. The weather was chilly, in the 50's, but the cloudless sky created a sense of warmth. The tour walked along the same route I remembered from a year and a half earlier. The tour guide began by explaining our school's construction situation as the group walked past the soontobe International Relations Building. We continued walking through the court in the middle of Jepson, Ryland, and Richmond Hall venturing toward the library. Upon our entrance into Boatwright Library, the students began to disperse from their parents. The group moved to Commons exhibiting the same alertness, nervousness, and excitement toward the current college students as I had observed in the library. The tour continued into the Dining Hall much to the delight of every male on the tour. After some drooling and a few stolen desserts the tour guide led the group past North Court, stopped at the Greek Theater, and continued on through the woods and over the bridge. Next, we headed into the Weinstein Gymnasium. Inside the gym the students, who had reunited with their parents while walking through the woods once again began to migrate toward one another as they surveyed the gym. Next, we entered Robins Hall and were ushered into an upperclassmen dorm room. The students entered and exited the room rather quickly, probably feeling like intruders. The tour ended back in front of the admissions office.
Although at first glance the tours at the University of Richmond may seem routine, the admissions process is a big marketing project. Richmond views the campus tour as its biggest asset. The university uses many different techniques for marketing. The first tactic involves knowing who their audience is. Prospective students are not Richmond's only clientele. The families, specifically the parents, need to be sold on the school equally, if not more than the kids; after all, in most cases the parents are the ones footing the tuition bill. "Parents are more likely to be interested in safety, psychological climate, and wholesomeness of the social environment than are students. Parents may also place a higher priority on the quality of the academic programs" (Uehling 136). Upon walking into Richmond's Admissions Office the first visible papers in the meeting room discuss financial aid and meritbased scholarships. These promotions market toward the parents. The school also focuses on the parents during the information session before the tour. This session allows for an intimate look at the University of Richmond, and leaves a segment of time for questions and answers. The Admission Office's goal is for both the parents and students to leave this session with the understanding that Richmond will provide the best undergraduate education available. Students are often interested in learning about the social and personal aspects at the University of Richmond. One strategy that Richmond uses to introduce information to students is through mail, directly and electronically. According to admission officer Gil Villanueva, high school seniors are sent thirteen physical pieces of mail, and fifteen emails. The emails include information on social life and embedded videos of UR students. Another simple yet effective technique directed toward the collegeaged crowd is the word of mouth strategy. This is the easiest tactic for colleges because no work is involved on their part. When students hear about a University through family, friends, counselors, etc. the University is provided with free marketing. As an added bonus, word of mouth is more effective because the promotions are coming from sources that the students trust. (Morrison)
While the University of Richmond continues to expand its marketing tactics, the most important and effective strategy remains the campus tours. As Morrison points out in his book Marketing to the Campus Crowd:
Schools can be visited earlier and in greater numbers. Parent and child can beat the hordes and become more intimately familiar with a given campus. There is less rush, less fuss. Prospective applicants can then revisit schools on a more indepth basis to attend classes, mingle with the student body, and perform other due diligence tasks to identify the school offering the best fit. (72)
Richmond's tours have a set route planned in accordance to the new strategy used by tour guides. They walk beside the group and have a planned location to stop and speak about the campus. While the route is planned, the tour guides are not asked to follow a script or dress code; the university wants the tour guides to be themselves. However, as Villanueva pointed out in regards to their appearance, "Clean is good." Overall, the strategy of the University of Richmond remains simple: People want to be wanted, and we want them to visit campus!
While Richmond promotes its image, the prospective students are simultaneously marketing their own images without realizing it. Throughout the tours I observed, many students' actions revealed unconscious efforts to impress the college community. The tendencies I observed were mostly psychoanalytic or more specifically, "highlight(ed) the role of the unconscious in human behavior and the motives and drives that underlie behavior" (Cottam 15). The father of the psychoanalytic theory, Freud, believes that there are basic principles that make up our personalities. One of these principles is our ego. in the library, Commons, and the dining hall. In one instance, a female on the tour removed her glasses when entering the library. Minutes later, the group entered Commons and the same girl took her hair out of a ponytail. These simple changes in appearance were psychoanalytic and therefore the female was unaware that she was concerned with her image or ego. The prospective students also marketed themselves unconsciously by surrounding themselves with different people as situations changed. During all of the tours that I observed the students would walk with their parents until the group reached the library. Inside, the teens tended to venture off and group together, leaving their parents behind. These new groups generally remained intact through both Commons and the dining hall. The students reorganized with their parents during the secluded walk through the woods behind North Court.
Although the marketing techniques of the students were unconscious, their skills followed effective guidelines for promoting one's image. In his book How to be That Guy, Scott Ginsberg discusses 47 ways to market and promote oneself in the business world. Some of his tips lend themselves nicely to conducting yourself in everyday situations. Ginsberg's tenth tip in his book is, "Anonymity is the greatest barrier to business success" (65). (Ginsberg 65)
All of the students who take a tour at the University of Richmond have an opportunity to set up an interview with an Admissions Officer. The students who take advantage of the interview process are creating a positive image. No matter the outcome of the interview, the student is making his or her presence known; they are stepping out of the darkness. Another piece of advice is to sit with the right company. This tip means that people should mingle and venture beyond their comfort zone. On the tours, the students who took the time to talk with each other and engage in conversations with the tour guide had a more worthwhile and informative experience. During the second tour I observed, one girl at the front of the group spoke to the tour guide specifically about Greek life on campus. Not being afraid to ask questions enabled her to get answers about an aspect of college that was important to her. On the other end of the spectrum, another girl remained in the back of the tour the entire time. I could hear her asking her mother about Greek life, but she never received any answers because she did not surround herself with people who could help.
The students are not the only people concerned with what image they project on the tour. The moms walking with their children made sure that they presented themselves in clothing which gave off a youthful and fun vibe. While all six mothers I observed were dressed nicely, two in particular stood out. The first looked as though she stepped directly out of a J Crew catalogue. She wore a ruffled peach top with crisp khaki pants, 3inch heels, and a designer Louis Vuitton purse. The second mom wore a cute light pink peacoat, dark skinny jeans and brown leather stiletto ankle boots. The mothers were dressed to impress, as if they were attempting to fit in on a college campus once again. However, according to rule number 18 in Ginsberg's book, there is no longer such a thing as a powersuit. Instead, the outfits that give you the most power are ones that you feel most comfortable wearing. Surprisingly, none of the prospective students were overdressed. One boy wore khakis and a light blue American Eagle buttonup shirt, but he seemed comfortable, as though he was in his everyday attire. Similarly, a few girls were dressed in kneehigh boots and sweaters, but while their outfits gave off nice impressions they blended in well with the enrolled students.
In marketing, five letters can tie together both the producer and consumer aspects: IMAGE. Richmond works to project a strong visual image because their research proves that the experience of being on campus leads to nearly five times more applicants. The prospective students want to the give off the image that they belong. They hope to no longer be seen as high school students as they try to envision themselves walking around the Richmond campus every day. Many parents also want to create an image for themselves. Moms hope to be perceived as young and hip while they cling to their college memories.
While I cannot attest to the success of individual's image promotions, the marketing tactics employed by the University of Richmond are undoubtedly successful. According to the University's market research, when students visit the campus on weekdays, 45% who visit apply to the school. The correspondence number rises to 60% when students take Saturday tours. Considering that Richmond has roughly 20,500 visitors each year there are a lot of potential applications. In fact,[url=http://www.onitsukatiger.com.sg]asics running shoes[/url], the marketing of Richmond's campus is so powerful that only 11% of applicants apply without taking a tour first. One visit more than quadruples the chances of whether or not someone will apply to the University of Richmond.
Reflecting back on my experience as a prospective applicant I realize now that I fit into many of the same image marketing strategies I observed. I remember worrying and being horrified that I would have to wear my big dull grey sweatshirt because I had neglected to bring a jacket. I can recall being unusually aware of every college student that walked within a 15 yd. radius of our tour group, and I am sure that I also ventured far away from my Dad and regrouped with him at many of the same spots I noticed during my observations. If we view marketing as more than just simply buying and selling, we see the impacts that images can have. Both producers and consumers in academic marketing hold the same goal: to be wanted.
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Wysłany: Nie 1:50, 05 Sty 2014 Temat postu: |
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Jiaxing diesel supply again tight social gas station has no oil additive (Fig.
)Hangzhou
gas station diesel tight supply trucks stranded gas station (Fig,[link widoczny dla zalogowanych].
after verification, this is a false news.
this month
reporter found that the false news on the net, immediately and in the news reporter named " " one of Liu Zheng made contact. Liu Zheng confirmed that the recent period were not interviewed the national development and Reform Commission (i.e. the national development and Reform Commission), also did not write this manuscript. The reporter then will report the matter to the Zhejiang branch of the Xinhua News Agency's chief editor's office, Zhejiang branch of the Xinhua News Agency's chief editor's office to report immediately to the relevant departments the Xinhua news agency, the editorial department of Xinhua news agency in accordance with the instructions of higher authorities immediately to carry on the inspection, confirmed not issued the news.
)
xinhuanet.com Zhejiang channel on 19 March, (reporter Zhang Ran) this month 17 days, Zhejiang some website and forum appeared a to " Xinhua News Agency reporter Liu Zheng,[link widoczny dla zalogowanych], Liu Yang,[link widoczny dla zalogowanych], the national development and Reform Commission issued in the name of an " gasoline prices news, called " national development and Reform Commission decided to 18 days of before dawn 93 gasoline to 5.71 yuan from the 5.22 yuan per liter rose,[link widoczny dla zalogowanych], No. 97 gasoline rose to 5.91 yuan per liter ".
news:
)Gas station reconstruction van ",[link widoczny dla zalogowanych];
it is understood,[link widoczny dla zalogowanych], the false news release in some website, the website also appeared in many different versions of the same " insider news; ",[link widoczny dla zalogowanych], and have the very high and click rate. Such rumors,[link widoczny dla zalogowanych], some places in Zhejiang province began to panic buying of diesel and gasoline behavior, many private gasoline and diesel oil dealers to stop pin, social gas station is out of business, some city and highway also appeared because of the fuel line causing traffic jams.
Ningbo limited supply of diesel fuel vehicles lined up (Fig.
, the false news is all some have an ulterior motive of counterfeiting Xinhua released. The leading department of Xinhua News Agency instruction with appropriate method to clarify is false news,[link widoczny dla zalogowanych], eliminate its negative influence. At the same time,[link widoczny dla zalogowanych], want vigilant all parties engaged in various illegal activities of such fake Xinhua nominal phenomenon,[link widoczny dla zalogowanych], once discovered,[link widoczny dla zalogowanych], to quickly and get in touch with the Xinhua news agency, Xinhua News Agency law. And remind the media units, must through formal legal channels by the Xinhua news agency in the future or forwarding.
Wenzhou; long " diesel prices will not
Through the analysis of
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Despite pledges in the last year to fight pollution, Beijing saw barely any improvement in air quality in 2013.
The intensity of major air pollutants remained much the same in 2013 as they were in the previous year, figures released by the Beijing Environmental Protection Bureau on Thursday indicate.
PM2.5, airborne particulate matter smaller than 2.5 micrometers in diameter, was 2.5 times the national standard, it said.
Authorities began to monitor and publish PM2.5 levels in 2013.
"It's a long process to fight the capital's pollution," Fang Li, spokesman for the bureau, said at a news conference on Thursday.
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Wysłany: Pią 2:46, 31 Sty 2014 Temat postu: |
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Judge
finally,[link widoczny dla zalogowanych], court developers will be 709 unit room door open the attached map in the inward direction to restore to the contract,[link widoczny dla zalogowanych], Mr. Li Negative Obligation of assistance.
The
said,[link widoczny dla zalogowanych], the case is adjacent relations disputes, but the dispute lies in the developers arbitrarily change the owner of the door open to prevent passage of the adjacent property owners, developers should bear the responsibility.
Strait metropolis daily dispatch (reporter Tu Ming April 23rd correspondent Liu Wenling) Fuzhou Cangshan area of a residential property after the launch,[link widoczny dla zalogowanych], a pair of neighbors quarrel, door 709 Chaowai housing owners, as long as the open, the door angle and handle will hit on 710 real neighbors. They calm down and found the original design,[link widoczny dla zalogowanych], which is caused by the developers unauthorized entry door. Recently,[link widoczny dla zalogowanych], Fuzhou Cangshan district court sentenced developers will be restored to the original 709 room door open to inward.
Cangshan court think,[link widoczny dla zalogowanych], contract shown in the enclosed in a plane 709,[link widoczny dla zalogowanych], 710 room door was open to inward, with normal traffic and people to neighbouring households safety. Now for a Real Estate Company 709 room door open to change out,[link widoczny dla zalogowanych], when the 709 housing owners Lee opened the door, the hard material door angle and metal handle will impact on are prevailing 710 housing tenants, and the impact strength,[link widoczny dla zalogowanych], the door staff position,[link widoczny dla zalogowanych], physical condition, easily lead to 710 housing tenants were wounded, not only hinder the normal passage by the plaintiff and his family,[link widoczny dla zalogowanych], and his personal safety risk.
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yesterday at five thirty in the afternoon, the reporters came to the two golden mountain tunnel on the west side of the road. From the tunnel about 200 meters, four lanes through the fence and into a lane, funnel-shaped tunnel become blocked. With the arrival of the rush hour traffic, from west to east direction, from the "funnel" into the viaduct in Doumen.
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Wysłany: Pią 16:33, 21 Lut 2014 Temat postu: |
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Kim Moo-yeol (30) appeared in the recent movie "A Muse" and has performed in a variety of TV dramas and musicals. The probe revealed that Kim was originally found fit to serve as an active duty soldier after his physical exam in March 2001,[link widoczny dla zalogowanych], when he was 19. From 2007 to 2009,[link widoczny dla zalogowanych], the actor delayed enlistment six times,[link widoczny dla zalogowanych], claiming he would be taking the civil service exam or that he had been admitted to a work training facility. But Kim neither took the exam nor entered work training.
Instead he appeared in movies,[link widoczny dla zalogowanych], musicals and TV dramas earning W52.96 million in 2007,[link widoczny dla zalogowanych], W102 million in 2008 and W146 million in 2009 (US$1=W1,[link widoczny dla zalogowanych],152). Kim applied for an exemption on grounds of a knee injury but was rejected. He swiftly made another exemption request saying that his family is unable to support itself,[link widoczny dla zalogowanych], and this was approved.
"MMA officials conducted a shoddy investigation and exempted Kim from mandatory military service even though he was not eligible,[link widoczny dla zalogowanych]," a BAI official said. But Kim's management agency said the actor's family is not wealthy and needs money. "Kim's father was diagnosed with cancer in 2008 and he has incurred a lot of debt for the treatment,[link widoczny dla zalogowanych]," the agency said. "If anything needs to be investigated,[link widoczny dla zalogowanych], we will cooperate diligently."
Kim Moo-yeol
A successful actor who makes a substantial annual salary was granted an exemption from mandatory military service on the grounds that his family is unable to support itself without him,[link widoczny dla zalogowanych], a probe of the Military Manpower Administration by the Board of Audit and Inspection has reveled.
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Bubbles burst when Japan's annual working hours, which had been more than 2,000 hours, decreased significantly in the 1990s, and there is a good chance that Korea will follow in its footsteps, he speculated.
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then, publicly predicted "in a few years, your house if not the Internet is not a man to" Pan Shiyi, then in Shanghai sales "on the door of a thing.". The future of real estate sales to the public more, many problems of normative the and responsibility, should also be perfect.
editor's note the trend in property prices has been the focus of people from all walks of life prediction,[link widoczny dla zalogowanych], the central economic work conference in 2012 economic work set the tone for clear "insist on real estate control policies don't shake, promote the prices reasonable return", followed by Beijing, Shanghai, Guangzhou,[link widoczny dla zalogowanych], Shenzhen 11 big in the city have announced the property market regulation and control policy will continue, in the face of regulation policy may be continued tight,[link widoczny dla zalogowanych], prices to decide on what path to follow? Real estate intermediary can survive in the winter? All developers and whether it will fall into the battle of life and death?
depreciate the difference, repurchase premium property, zero Shoufu, feeding stage,[link widoczny dla zalogowanych], no reason to return a house, buy a house to send a car / repurchase and so on promotion frequent pattern. Among them, the most representative is the green group, in September 18th opened in Beijing Huadu Jiayuan project opened three months, contract rate is only 13.82%.
time into the end of the year, finally could not support the green flower Jiayuan project, two means of promotion was launched only in half a month: the first is the introduction of the 20 sets of special rooms, special rooms offer 20000 to 120000; then,[link widoczny dla zalogowanych], the project has also mortgage plan.
in fact,[url=httpwww.imiglow.comcamo-oakley-sunglasses]camo oakley sunglasses[/url], real estate developers sales price has been from the "partly veiled" state to be liberal and dignified peddle.
purchase of one year, the residential market dominance finally from the seller to the buyer. "Golden nine silver ten" is lifted, the bourn developers confidence,[link widoczny dla zalogowanych], but finished buyers wait-and-see attitude. From Longhu in Shanghai to open the gate price,[link widoczny dla zalogowanych], began this round to leading enterprises as the representative of the promotional price surge.
comments: the chain of home real estate chief analyst Zhang Yue thinks, in 2011 into the "white hot property market regulation". In its view, in real estate credit tightening in the background, the new commodity housing prices gradually lower. The fourth quarter prices inflection point, highlight. At present, the purchase of the most stringent Beijing project price has spread from large enterprises to small enterprises,[link widoczny dla zalogowanych], the full price of age or will come.
Yi Chinese Yang Hongxu think, network is changing housing transactions such "big" rules of the game. The four major real estate business: EJU platform,[link widoczny dla zalogowanych], Taobao property,[link widoczny dla zalogowanych], Sohu E purchase and Soufangwang,[link widoczny dla zalogowanych], "as China real electric business
remove the traditional on-site sales, online model began in 2011 the most fashionable way of selling is advanced by Pan Shiyi. Pan Shiyi not only from their own sales team, with many real estate agents began the era of electronic commerce real estate sales. By the end of 2011, 20 home real estate business alliance, online sales of 100 sets of property. In addition, taobao.com in "shuangshier" (December 12, 2012) launched the half off "Seckill".
E-commerce
real estate sales around the blossom or arrival times of
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Two other shuttles have already completed their flights and are destined now to be displayed in science museums. The Discovery will go on display at the Smithsonian National Air and Space Museum and the Endeavour is headed to the California Science Center in Los Angeles.
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