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Savage fights to restore liquor profits
Fighting back against a plunge in profits, Savage is preparing to shake up its municipal liquor operation and market itself more aggressively.
"The most we've ever spent in previous years on marketing and advertising is $5,000 to $8,000, and that's nothing in the real retail world," City Administrator Barry Stock told council members. "We've lived the luxury of not having much competition."
Sales at the city's two booze outlets peaked in 2008 at $6.24 million and have fallen since along with profits, which peaked in 2007 at nearly $550,000. The low point for profits was $155,317 in 2010. Although 2011 saw an uptick, to $177,197, that figure is still, a city analysis confesses, "a fraction of what was generated in 2007."
And that has consequences. The city has relied on proceeds to support major civic improvements, including an environmental learning center and its library building. As recently as last year it was suggesting that liquor money could be a fallback in case a planned sports dome falters financially.
So costs are being cut amid lots of thought about jazzier attempts to pull customers in the door.
A priority, officials say, is getting out the word that municipal liquor is not always more expensive.
Some competitors "have done a good job marketing themselves as discount liquor and they're not," operations director Pete Matthies told council members. "I'm learning a lesson there."
A price comparison carried out by the municipal liquor staff in Lakeville found, according to an internal analysis prepared for the Savage council, that Savage's prices "are competitive,[url=http://www.sport.fr/business/louisvuitton.html]louis vuitton pas cher[/url], particularly when it comes to beer" something Savage's online customer survey found is not well known.
The analysis does conclude, however, that there are substantive as well as perception issues: "By being attentive to pricing, driving home the communitycommitment message and providing an overall better customer experience, Savage Liquors can capture a bigger share of the market."
City officials are not sure what to do about that "communitycommitment message" the notion that a "muni," unlike the private sector, turns over all of its profits to civic betterment.
Some are convinced it ought to be a major pitch, especially considering some residents don't even know the liquor stores are cityowned. "We ought to put out a press release about the profits going to the community," said Council Member Gene Abbott.
But others are wary, warning that in today's political environment that is not always something to stress. In fact, Matthies has strived to create stores that don't come off as cityowned but as robust retailers much like others.
With Matthies retiring, the city is not interested in promoting from within. It is seeking an outsider with a canny eye toward promotional magic, in particular the use of social media to generate buzz.
The city is also turning a cool eye on costs. Officials note for instance that Savage is the only city with just two stores to have a person with Matthies' title and status. As he throttles back his involvement, a replacement will take a humbler role.
Saving nearly $60,000 in the short term, the city is expected to shift from a civilservice grade 14 "liquor operations director" and grade10 "assistant liquor operations director" to a grade11 "facility manager" and grade8 "store manager." There have also been outright cuts in staff over the past two years.
Just how much to pep up the sales pitch remains to be seen over the coming months as the new person comes aboard, but the mayor and council members signalled some unease over the prospect. "We don't have to go whizbang and real flashy," said Mayor Janet Williams.

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ICBC Credit Suisse fund was established yesterday ICBC credit pure debt two years savings bonds, but the 1213000000 yuan fund first offering scale has set the record of the company since 2010 to raise new debt. This, analysts say, "money" hit and banks are also busy Lanchu to senior high school entrance examination, bond funds raised for the first drop in expected.
12.13 billion yuan on a small fund company's body seems to be no exception, just have 2 outlets of the ICBC Credit Suisse are inevitably a bit "mean in the big shareholders and commercial bank". According to the Beijing Business Daily reporter understanding, ICBC credit pure debt as the debt based one year deposit debt at the end of May 17th to raise still raised 6108000000 yuan. Beijing Business Daily reporter read the first offering data of the company since 2010, 1213000000 yuan in the first offering scale hit the low debt first offering scale since 2010. After the fund was established in February 5th this year after the ICBC guaranteed 2 hybrid funds, the first offering scale is 1244000000 yuan.
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in fact,[link widoczny dla zalogowanych], since June, because the bank's senior high school entrance examination and other factors, debt issuance does have a cooling trend. Data shows,[link widoczny dla zalogowanych], since June, the total size of the market 7 of the bonds to raise funds for 14349000000 yuan, the average fund size of 2052000000 yuan. It is understood, in April an average debt raise scale has been maintained at around 3000000000 Yuan,[link widoczny dla zalogowanych], even during the bond black case, an average debt first offering scale also nearly 2700000000 yuan.
(center of dispatch of net of negotiable securities times)
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in fact, in "money" competition of family background in front, there is no use. Even leaned against the tree like ICBC, ICBC Credit Suisse's a debt based new hair still achieved a more embarrassing first offering data.
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Fund announcement, since August 1st, tens of thousands of money (519508, purchase, redemption fund is scheduled to vote, online transactions, telephone exchange) the minimum purchase amount (i.e. thousand Bao cash minimum recharge limit) to 1 yuan, the lowest amount of online transactions will be adjusted to 1 yuan.

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Hunan will further implement the State Council issued "several opinions on vigorously implement the" promote the rise of the central region strategy, the government of Hunan province and China bank Limited by Share Ltd held talks in Changsha, the price of your plus, "hurricane" pork.